UNICEF Inspired Gifts Direct Mail Catalogue Design
UNICEF Inspired Gifts are not virtual gifts. They are very real, life-saving and life-changing items. When you buy an Inspired Gift UNICEF uses the money to provide that exact item and send it to children that need it most.
Working closely with personalisation specialists, ProCo, we were asked to design a highly personalised and customised direct mail campaign. The purpose of the campaign was to give feedback to people who had previously bought an Inspired Gift. No two were the same. Each piece featured the specific gift that the individual had bought and informed them of the positive impact their gift had made to children and families in developing countries. It also promoted repeat purchase by showing other gifts that were similar in price range and relevance to previously purchased items.
We were also asked to design the personalised Inspired Gifts catalogue, featuring the entire range of gifts available and adapt the creative for press adverts.
