SITA – World Events Presentation
The logistical demands made of any city hosting a major sporting event are enough to make entire technical teams’ hair curl. SITA, the air transport IT specialist, uses its expertise to ensure the smooth running of airports and airlines on such occasions. Our brief was to create a showcase for SITA’s skills. A showcase that could be used to secure partnerships during colossal events such as the London 2012 and Rio de Janeiro 2016 Olympics Games and the Brazil 2014 FIFA World Cup. We made a powerful comparison between the strain put upon the sporting competitors and the burden placed on the host nations’ infrastructure. And showed how preparation and dedication will win the day.