SITA – Air Transport IT Summit Branding
If you are a Senior IT person within the Air Transport Industry, you’d know there’s one must-attend fixture in
the industry’s calendar. It’s the appropriately named Air Transport IT Summit. Hosted by SITA, this is an annual event. As was, (until recently), the task of designing the branding. So the look changed dramatically every
12 months. But in 2011 we were given the opportunity of producing an enduring brand. Thereby providing continuity year after year. Inspired by the airport-meets-technology theme, we created a beguiling brand with
a dynamic, multi-coloured prism as its talisman.
