Ideal Bathrooms
2011 marked the 30th anniversary of Ideal Bathrooms. This called for a major celebration. Being the nation’s leading bathroom distributor, Ideal Bathrooms had a great number of customers, suppliers and staff that they wanted to thank. They also wanted to consolidate their No. 1 status. With these aims in mind, we created the 30th Anniversary VIP Campaign which included the 30th identity, a website and a stunning anniversary ball. Integral to the campaign, and to ensure we spread the festivities throughout the whole year we produced the 30th anniversary VIP prize giveaway calendar. Monza tickets, an Omega Seamaster, a weekend in New York and a case of Dom Pérignon were just some of the outstanding prizes on offer, helping to ensure Ideal Bathrooms are number one for another 30 years to come.
30th Anniversary identity.
The 30th Anniversary calendar formed the basis of the campaign. It was sent to bathroom outlets nationwide informing them of the mechanics of the campaign and the VIP prizes that were up for grabs.
A microsite was created to run throughout the campaign which, alongside social media, gave up to the minute information on developments.
Scratch cards were distributed giving customers the opportunity to win thousands of premium instant
win prizes. Direct mail was used to continue customer engagement and remind them of which prizes
were on offer each month.
To celebrate the anniversary Ideal invited key customers to a May Ball gala event.
